Rule 1 - Misrepresentation
It is unethical to deceive or mislead purchasers, by advertising, labelling
or otherwise, as to the character, quantity, size or weight of any product.
Rule 2 - Substitution
of Products
It is unethical to substitute one product for another, where such substitution
might deceive or mislead a purchaser.
Rule 3 - Misleading Price
Lists
It is unethical to publish a price list which might deceive or mislead
a purchaser.
Rule 4 - Deceptive Invoicing,
etc.
It is unethical to issue an invoice or similar document which might
deceive or mislead a purchaser, competitor or member of the public.
Rule 5 - Prohibited Discrimination
It is unethical to give any credit, discount, refund or other price
differential where this, if it offends the existing practice in the
trade, would not only discriminate unfairly between purchasers of similar
goods, but also give one of them a monopoly or unfair advantage.
Rule 6 - Prohibited Forms
of Trade Restraints - Unlawful Price Fixing, etc.
It is unethical to agree or conspire with other members to fix or maintain
the price of goods, or otherwise restrain trade.
Rule 7 - Prohibited Sales
Below Cost or at Unreasonably Low Prices
It is unethical to sell or offer products below cost or at unreasonably
low prices with the intention of lessening competition, prejudicing
a competitor or creating a monopoly.
Rule 8 - Enticing Away
Employees of Competitors
It Is unethical to entice away the employee or sales representative
of a competitor with the intention of lessening competition, provided
that this Rule shall not prevent an employee from seeking more favourable
employment.
Rule 9 - Defamation of
Competitors or False Disparagement of their Products
It is unethical to disparage a competitor by falsely Imputing inefficiency,
questionable credit standing or other mis-conduct.